5 Reasons Businesses need a Local Search Engine Optimization (SEO) Specialists

Local Search Engine Optimization

Search Engine Optimization, known as SEO is used to optimize your website content to become better visible to internet search engines such as Google, Yahoo and Bing. As SEO Specialist, our goal here at Peak One is to develop plans on how to best optimize website content and be sure your website is found by major search engines such as Google, Yahoo, and Bing, and thus your target audience. When we build websites or do your search engine optimization, your rank position on a search result pages because of SEO.

When people conduct a search on the search engines, will they find you first or visit one of your competitor’s website because your website is essentially invisible to searchers and search engines? We can help your SEO by designing and creating an effective SEO strategy to improve your website’s position in organic search results.

Local Search Engine Optimization Specialist

As local SEO specialist, we can help guide you through any issues on your website, and help you reach your target audience; one that will benefit your business the most. Here in Summit County, most business owners already many day-to-day tasks and responsibilities to manage their business alone. As a Silverthorne Search Engine Optimization company and local website designer, we are SEO Specialists make it one less thing for owners to worry about, with results you can see. For your business, improving ranking ultimately leads to new sources of traffic, website conversions and increased search engine traffic.

> Local SEO ranks you higher in local search engine results like Google

Most local customers use search engines such as Google as the main way to find local businesses, and 50% of local customers who make a local search end up visiting the store on the exact same day. Our local SEO must be specific – particularly in tourist towns where visitors may not be aware of local businesses.  Without proper SEO, you are losing a large number of opportunities by not displaying your website to customers who do a local search

93% of search results show the ‘Google 3 pack’ which is the top three results that Google has deemed the most valuable for your personal search. As an example, Google shows web searchers results that are relevant to their search term and geographic location including your business name, address, and number (NAP) so it’s critical to manage your online presence.

As an example, Breckenridge and Silverthorne search engine optimization would be require different SEO to best optimize websites. For a restaurant in Breckenridge and a retail store in Silverthorne, would require completely different website design as well as optimization.

> You Get Face-to-Face Meetings

Based in Summit County, we serve as a local SEO company providing the very best website design and SEO services. As a small team of freelance website designers, we provide more focused attention to you and your business. We have a vested interest in making sure that you see results, so you can share your success with other local business owners.

One of the major advantages of using a local SEO company is that you can have meetings to discuss your marketing strategies face-to-face. We work to build strong relationships, and being local allows us to establish your trust.

> We Show You Where You Should Be Listing Your Company

Many business owners get a website and decide that is all they need. Unfortunately, that’s just the first step. Next, we will need to take steps and list your website on relevant third-party sites. We help you get established online with website such as Yelp or Google. Even more, we get your listed locally, so your business will begin to thrive much quicker.

Searches have evolved to often include terms such as “Near Me.” As local web designers, searches for our business may include:

“website designer near me”

“Silverthorne search engine optimization”

“website design companies near me”

> Your Business Isn’t Getting Found

Can you find your business online for your preferred key words? If not, you probably need SEO services.  Some of the signs when you should hire and SEO company include:

Your Business Ranks Poorly on Search Engines – Type the name of the service you provide into Google. After you hit enter, you’ll notice a short list of local businesses at the top. If your competitors are outranking you, it’s time for an SEO strategy.

Your Business Lacks an Online Presence – Along with Google, you should also setup or claim your business listings on other local directories such as Yelp and Yellow Pages.

Your Site Isn’t Optimized for Mobile – With most web searches occurring on mobile devices, your mobile website must be optimized significantly to boost your website’s local rankings.

You Get the Search Engine Optimization Results

Many people think SEO can’t make a big difference on their website ranking. Our SEO services work, and you will be able to see our work as you see rankings and listings, even your own Google searches to see how long it takes to run across your business.

With changes in position of your website, and as your online visibility increases, we can work with to be sure we identify and support your goals, whether it’s in the form of website leads to eCommerce sales.

Contact an Experienced Local SEO

SEO can leave you feeling confused, overwhelmed, or just too busy to worry about your Local SEO efforts, contact us. Let’s get started in improving your Google rank position and dominating your local competition.

Social Media for Small Business – Grow Your Business

5 reasons social media marketing can help grow your business

When you are out in public, with one quick glance around many people are on their phones using social media. With the ever-growing volume of users on social media, access to potential customers can happen quickly. With large business utilizing social media as a useful marketing channel, as well as working with consumers and responding across platforms such as Facebook and Twitter.

Social media companies such as Facebook, Instagram, and Twitter have successfully hanged their structures from social interaction with family and friends online, to building massive data capturing systems to help gain access to users interest.

But with smaller budgets, does social media make sense for your small business? Absolutely.

Here are some great reasons why we find Social Media useful to small businesses.

1. Know and Connect with Your Customers

To take advantage of your social media sites, it’s important to know your customers in order to connect with them. You will be able to offer products and services that will keep them interested. Connecting with your customers is just as important. Social media can be seen as a modern version of face-to-face interactions in today’s digital world. It’s important to respond to comments and queries as it can and will impact the perceived customer service of your business.

2. Humanize Your Business

It’s important to remember: People don’t do business with brands. They do business with people.

Social media provides consumers to have conversations that allow your business to be more visible and approachable across many platforms. Take the time to listen and respond non-emotionally, own up to mistakes and be sure to celebrate your business success with your audience. Be open and authentic and you will be on your way to growing your small business on social media.

3. Use Both Organic and Paid Strategies to Reach Customers

You should be developing an organic (unpaid) social media strategy and an ad-based (paid) social media plan. You can include organic social campaigns to help build and establish an online presence and engaging with new and existing customers. Paid social media ads will help you with reaching new audiences and promoting your products/services.

4. Quickly Improves Your SEO and increases website traffic

Your website is a storefront that’s open 24 hours. On Social media sites, publishing great images on Facebook or Instagram will instantly grab the attention of your Social media users’ and send them to your website. The more clicks from social media will translate into improving your website’s current position.

5. Keep Your Accounts Active

Once you gain followers on social media, you want to keep them, so you need regularly update your account.

Social media should be similar to other types of marketing where you’re providing valuable content to your followers several times a week. Consider some of the content types you are posting. 

Entertainment: Post things that your audience will find interesting or funny. These posts are meant to connect with your audience and keep them engaged.

Do you have special deals, offers or new products and services. Be sure to Include any upcoming sales and promotions. Make sure you post about it and encourage website visits for special coupons or deals.

Events and News: Keep your followers current with what’s happening with your business. Maybe you were you featured in an article or maybe received an award? Don’t be shy, let your followers know!

10 Standards for Effective Web Design Elements

When looking at any website, beauty is in the eye of the beholder. However, beauty is only one component.

With so many  popups and push notifications when landing on a website, lots of content is immediately competing for our attention. Although websites tend to return to something less flashy and distracting over time, it’s important that your new or updated web design is about intuitiveness and clarity of use. With so many websites online and within each industry, even locally, your website must be effectively delivering your message all while clearly standing out.

For many of us, we have a vision of what our website should look like. But remember, website designs will be judged by the users of the website, and not the website owners. There are numerous factors that affect the usability of a website, and it is not just about how good it looks and functions. Websites that are not well designed tend to perform poorly and have sub-optimal results. So, what makes good web design? Here are 10 web design factors to consider. These concepts will make your website aesthetically pleasing, easy to use, engaging, and effective.

Marketing Ideas for Small Businesses

You can never have enough marketing avenues. We have been proving a number of services to local businesses. Yet the question we get most is “How do we get more customers?” As a business owner you must commit the money to plant the. Be consistent and advertise every day. Remember to keep your marketing message must be constantly reinforced. Your customers will forget you if they don’t hear from you often.

You must be confident and allow your marketing plan take at least 60 days to produce even minimum results. Be patient, confident and committed. Believe in your business and your efforts will pay off over times.

1. Know Your Customers and Needs

Denver, Frisco, Colorado Springs? Where are your customers coming from? Describe the person most likely to want or need your product. Understand their motivation so you can target the product to the correct customer base. Define why they want to buy your product.

2. Create a Survey for Your Business

Develop and handout or mail a survey to customers. Learn about what motivates them to buy. Find out as much as you can. Demographics information is valuable to help develop a great advertising plan. In return, offer a gift or discount for completing the survey.

3. Send a “Happy Birthday” Greeting

Design a special postcard with a discount coupon. Let people know how important they are as a client.

4. Team Up with other local businesses from Summit County

Find a local business that has some overlap in services and products? Share advertising costs with another company to take advantage of quality printing design or to make ads affordable. You can team with another product such as an oil changes company with a car wash company.

5. Be Consistent and Committed

Research shows a message must be repeated to be remembered. Your message must clear and delivered frequently. Some times that means emailing or sending flyers multiple times to be sure customers remember you. We recently helped an oil service company in Frisco. We had them send multiple mailers to the same people. This brought in a number of new clients by committing to an advertising plan and target area.

6. Promote Trends or Current Events

Take advantage of popular trends and events. Could you tie your product or service to current news? For example is there an event you can partner with? You can gain instant credibility and interest by association with established Summit County groups or companies.

7. Add Character to Your Business

Create and use photos of your staff, office, products, etc. in your promotional materials.  A quote from the person pictured conveys friendliness and builds legitimacy in your industry or company.

8. Make Awesome Business Cards

Not many marketing materials are as universal as a business card. It gives recognition as much as a logo attached with a catchy business card. If you need a map, or other information, use can use the back of the card. Your card is there long after you are gone. Always give out cards to business associates who might be able to promote your company or group. Give a card to everyone you meet, and put one in every letter, particularly local companies you can do business with in the future

INTERNET ADVERTISING AND MARKETING

Pay Per Click (PPC) marketing and management services are designed for clients who need to drive new traffic to their website through popular PPC advertising programs such as Google Adwords. We focus on data-driven marketing solutions designed to strategically engage your existing customers, attract new clients and optimize your marketing plan for success.

Utilizing Google search ads can generate leads and new business instantly. A strong search engine marketing plan can be a very cost-effective way to generate qualified leads. However, if not properly managed, online paid advertising can be expensive and wasteful.We combine advanced technical knowledge with local marketing know-how strategies to place your business in front of the crowd and directly targeted to prospective customers.

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WordPress Website Design & Development

Why our designs work. We create beautiful, user and web friendly creative designs on WordPress. Our sites are strategic and engaging and instantly provide credibility. We will be sure to effectively deliver your message and convert website users into customers.

Whether it’s a new website or a redesign, your design should showcase the best aspects of your company. We can help deliver this by blending beautiful design, functionality, engaging visuals and advanced web coding. Our custom website and graphic designs are 100% original to ensure you are unique and memorable.

WORDPRESS WEB DESIGN

We specializes in all things WordPress including design, complete customization, widgets, plugins and eCommerce. WordPress is an elegant and flexible design platform that provides an unimaginable amount of beautiful customization. WordPress is an outstanding modern design platform that will allow you complete control over updates.

WEBSITE DESIGN

An effective website should reflect all the best aspects of your company delivered by blending beautiful design, functionality, engaging visuals and advanced web coding. Our custom web designs are 100% original to ensure you are competitive in search engines for your market.

First impressions online matters. For many, it’s often the single most important asset for gaining new business. We create awesome websites designs that will engage your audience, make a memorable impression, and lead to increased sales. Our web designs are professional and built specifically for your business and your customers. We plan, design, create and build beautiful websites with the latest technologies that are functional across all devices.

WORDPRESS E-COMMERCE WEB DESIGN

Our focus is developing beautiful and functional e-Commerce sites that look attractive and professional and properly function on all devices. We combine WordPress with WooCommerce for an easy to manage e-Commerce solution. It’s a powerful blend of tools, elegant design and easy to manage store that will make users and store owners happy.

With features such as unlimited products and categories, user reviews and secure on page checkout, our WordPress eCommerce website design services provide a all-in-one solution. eCommerce website designs are intuitive for customers and easy to manage if you sell physical or virtual products and services.

Our designs are easy to use. Keep your website’s content updated with the latest information, images, videos and text about your products and services using an easy content management system (CMS). With a CMS, you can login to your website and make changes from any computer even without any website design knowledge.

SEARCH ENGINE OPTIMIZATION

Every business is unique, even when considering your customers. You have specific goals, customers, and needs for your business. Our SEO services are customized to fit the needs of your business and budget. We research your industry, your competition, and the keywords you want to target. We can provide you with meaningful detailed updates on the status of you website’s rankings and traffic.

SEO COMPETITIVE ANALYSIS

In addition to an audit of your website, we offer a competitive analysis. Do you know your competition? Our search engine optimization analysis offers one of the greatest tools available to help you compete in online for your industry. Researching the competition provides the opportunity to create a unique, different and effective strategy. By researching your websites competitiveness, we can identify targets for a new strategy. We will find a strategy to help you create an edge over your competiti

COMPETITION ANALYSIS

The first step in understanding exactly who your direct competitors are, where they are located, and keywords they’re using. We analyze keywords and phrases to determine your competition.

Some of topics we can provides reports on your business include:

• Analyse Optimization of Competitor Pages
• Competitor Spending on Advertisements
• Link Distribution
• Competition Mistakes
• Keyword Competition
• Internet Ranking
• Social Media Ranking
• Competitor Identification